Marketing is a pain in my butt. I hate it, hate it, hate it. I spend money to give my books away for free and then I spend hours filling out forms on various websites that ask me more questions than I’m comfortable answering sometimes. I won’t be surprised to find a question about the color of my underwear one of these days. None of the marketing sites ask exactly the same questions, so it’s always a tossup as to which answer I need to create.
As I sat here complaining to myself (well, and the cats, too), I realized that I want my books to just do the work for me. And then I laughed because you know what? I’m a lousy manager.
What in the world, Diane? Non-sequitur much?
Not really. See, when people work for me, I just want to assign the work and then have them to it without anymore input from me – unless a crisis comes up. But that’s just not reality. People are people. And I’m a horrible, horrible manager. It makes me cry to have to manage people.
Consequently, I no longer do that. And I don’t cry over that anymore. (I cry over everything else, though – sheesh – what waterworks these eyes are).
This is one of the things about self-publishing. There isn’t some little lackey out there in media / publishing land who creates promotions and spends hours finding new and creative ways to convince the world they should buy your books. Nope. It’s all about dimly lit rooms with computer monitors and cats surrounding you. (Wait – that’s probably just me – not every other author who self-publishes likes kittens and dimly lit rooms.)
Okay – enough complaining. The awesome, amazing, wonderful side of marketing my own books? When it’s all over and the forms filled out, the money gone from my account and the dates are scheduled, I know that I’m about to meet really fabulous people who are introduced to my Bellingwood books and fall in love with the stories.
Little by little, person by person, my books really do begin doing the work for me. You share with your friends and family, they share and the network grows. That network means that I get to meet and find out about some of the coolest people in the world. I am continually blown away by how fun that is.
When I was growing up, we moved a lot. Methodist ministers didn’t stay in one place much longer than 5-6 years. I loved it. Absolutely loved it. As much as I adored the friends I had already made, I knew that this was an opportunity to meet so many more great people. This had a lot to do with my parent’s attitudes about change. They taught us to greet it with anticipation and expectation. Mom, especially, prepared us to have fun with all of the new people we would encounter. (The funny thing – both she and Dad were hermits, too!)
So, just like the hated days of packing up the house (we had a lot of stuff) to move, I got through this day of scheduling marketing – knowing that on the other side, something great is going to come.
You always have to look for the fun – right?
Oh … wanna know the dates? Tell your friends!
I’ve scheduled the Bellingwood Boxed Set to be free on February 19-20 and then again on March 3-5. Don’t worry. You’ll see those dates again as we get closer, but if you’ve been waiting to share the series – the time is here!